Rafting Site Plan

Overview

Purpose

With this website, our purpose is to inspire adventure and create unforgettable moments by connecting adventurers with the thrill of white water rafting. We are dedicated to promoting safety, environmental stewardship, and a deep appreciation for the beauty of nature's wild waters. Through our website, we aim to empower individuals and groups to embark on thrilling rafting journeys, fostering a lifelong passion for the great outdoors. Together, we ride the rapids, forge bonds, and leave behind a legacy of adventure and conservation.

Audience

Who are the target customers? My target audience would be teenagers and young adults looking to have some fun and perhaps make some memories doing an activity such as white water rafting. What do they want? They would be individuals who want adventure and novelty in their lives. They are people who crave freedom and the ability to explore places unhindered. How will my audience usually access my site? They will mostly access my site through a mobile phone.

Branding

Website Logo

Style Guide

Color Palette

Primary	Secondary	Accent 1	Accent 2
[#196fb3]	[#fafbfe]	[#e09416]	[#8ecdeb]

Palette URL:

https://coolors.co/8ecdeb-196fb3-e09416-051b67-fafbfe

Typography

Headings Example Font: [Croissant One]

Normal Text/Paragraph Example Font: [Montserrat]

The best Whitewater Rafting in Colorado, White Water Rafting Company offers rafting on the Colorado and Roaring Fork Rivers in Glenwood Springs. Since 1974, we have been family owned and operated, rafting the Shoshone section of Glenwood Canyon and beyond.

Colored Callout Example Font: [Montserrat]

Trips vary from mild and great for families, to trips exclusively for physically fit and experienced rafters. No matter what type of river adventures you are seeking, White Water Rafting Company can make it happen for you.